Are you of legal drinking age?

The Adventure Series

We're giving away $15,000!

The Strait and Narrow is rewarding Adventurers with Chances to win $15,000(in total cash prizes) For inspiring us to remain #COMPELLEDTOEXPLORE

Share a video with us and your Instagram community showcasing your creativity in exploring your own backyard, and you could walk away with the funds to drive future adventures.

entries closed. Good Luck!









Did you build a climbing wall in your own backyard? Did you skin up a mountain (with avalanche gear and training) to float through some deep powder? Are you committed to sleeping outside 100 nights this year and have a sweet little camp set up in the forest behind your house? Did you go out kayaking or surfing off your local beach or do a cold-water plunge? Set up a slackline in your local park? All good adventures close to home!


We want to know! With your entry due by midnight on June 30th, you have a full month to get creative! Just remember to stay safe, follow provincial health guidelines, refresh responsibly, respect nature and your fellow humans, and remain compelled to explore. 

Have the perfect adventure video from the past year? Great! If not, you have a full month to get creative. Grab your phone or camera and get out there!



Grab a special 1-time-use entry code at the till with the purchase of every box of The Strait & Narrow Pacific Coast Cocktails (including our new Adventure Pack!) from these select participating retailers:

  • South Island

    17 Mile House | SOOKE

    City Liquor Store (4 Mile) | VICTORIA

    Four Mile Liquor Store | VICTORIA

    Canora Liquor Store | SIDNEY

    Liquor Plus – Cobble Hill | COBBLE HILL

    Liquor Plus – Duncan | DUNCAN

    Liquor Plus – Mackenzie | VICTORIA

    Liquor Plus – View Royal | VICTORIA

    Liquor Plus – Cordova Bay | VICTORIA

    Liquor Plus – Cadboro | VICTORIA

    Liquor Plus – Hillside | VICTORIA

  • North Island

    Albernie Liquor Store | ALBERNIE

    Quinsam | CAMPBELL RIVER

    Liquor Plus – Courtenay | COURTENAY

    Liquor Plus – Nanaimo | NANAIMO

    Northgate Liquor Store | NANAIMO

    The Maq Cold Beer, Wine and Spirits | TOFINO

    Ucluelet Liquor Store | UQLUELET

  • Interior, Coastal, and Northern BC

    Park Place Lodge | FERNIE

    The Tipple Cold Beer & Fine Wines | FERNIE

    Black Fish Liquor Store | GIBSONS

    Liquor Store N More | GRAND FORKS

    Invermere Liquor Store | INVERMERE

    Sahali Liquor Store | KAMLOOPS

    New Grand Hotel | NELSON

    The Belmont Hotel | PRINCE RUPERT

    JAKs Cherry Lane | PENTICTON

    South Quesnel Liquor | QUESNEL

    Cheers Liquor Store | REVELSTOKE

    Cheers Liquor Store Downtown | REVELSTOKE

    Squamish Liquor Store | SQUAMISH

    Monashees | VERNON

    Nesters Liquor Store | WHISTLER

    Prosperity Ridge | WILLIAMS LAKE

  • Lower Mainland

    Monarch Group (Online) | CVA & TRI CITIES

    Tractor at Home | GVA

    Mountainside Liquor Store | NORTH VANCOUVER

    Fremont Liquor Store | PORT COQUITLAM

    Clayton Liquor Store | SURREY

    New District | VANCOUVER

    Darby’s Liquor Store | VANCOUVER

    JAKs 41st and Knight | VANCOUVER

    JAKs Kingsway | BURNABY

    JAKs Parkcrest | Burnaby

    JAKs Central | COQUITLAM

    JAKs Westwood | COQUITLAM

    JAKs New Westminster | NEW WESTMINSTER

    JAKs Richmond | RICHMOND

    JAKs Dundarave | WEST VANCOUVER

  • South Alberta

    Market Wines University District | CALGARY

    Rocky Mountain Wines Spirits Beer | CALGARY

    Mixed Culture | CANMORE

    LA Liquor | LACOMBE

    Lake Louise Liquor Store | LAKE LOUISE

    Co-op Locations

    Midtown Co-op | CALGARY

    MacLeod Trail Co-op | CALGARY

    Forest Lawn Co-op | CALGARY

    Richmond Road Co-op | CALGARY

    Dalhousie Co-op | CALGARY

    Oakridge Co-op | CALGARY

    Beddington Co-op | CALGARY

    Crowfoot Co-op | CALGARY

    Shawnessy Co-op | CALGARY

    Hamptons Co-op | CALGARY

    Rocky Ridge Co-op | CALGARY

    West Springs Co-op | CALGARY

    Creek Side Co-op | CALGARY

    Quarry Co-op | CALGARY

    Auburn Bay Co-op | CALGARY

    Kingsland Co-op | CALGARY

    North Hill Co-op | CALGARY

    Kensington Co-op | CALGARY

    Country Co-op | CALGARY

    Crowchild Corner Co-op | CALGARY

    Sierra Springs Co-op | AIRDRIE

    Railway Gate Co-op | AIRDRIE

    Montrose Co-op | HIGH RIVER

    Centennial Co-op | OKOTOKES

    Edgefield Co-op | STRATHMORE

    Mountain Ridge Co-op | COCHRANE

  • North Alberta

    Jasper Liquor Merchants | EDMONTON

    Sherbrooke Liquor 50th St | EDMONTON

    Sherbrooke Liquor St. Albert | EDMONTON

    Glenora Fine Wines & Spirits | EDMONTON

    Liquor Lodge Patricia | JASPER

    Liquor Lodge Connaught | JASPER

02 | Create YOUR VIDEO

Create and upload a short video to your Instagram feed showcasing your creativity in safely exploring close to home and tag us @thestraitandnarrow with #compelledtoexplore. Your video doesn’t have to be professionally produced, but it does have to be short; please keep it to under a minute. We’re looking for quality, creativity, originality, and impact, and we can’t wait to see what you create.

*Entry gives us permission to share your uploaded video and photos on our social feeds, with full credit always given to you, the creator.


  • Rules and Guidelines

    01 We know, COVID sucks, but it’s also given us a great excuse to spend more time exploring our own backyards. We believe in protecting our more remote communities and following all health guidelines so that means any content needs to be in line with provincially and federally mandated restrictions.

    02 We promote the ethos of “leave no trace,” so you’ve got to make the same commitment and always adventure in a manner that ensures the sustainability of our natural playground.  

    03 Adventure safely. Going out into the backcountry close to home? Make sure you’ve got safety gear, lots of water, and adequate training. Don’t unnecessarily stress your local Search and Rescue teams, but if you need help, call for it. 

    04 You must be of legal drinking age in your home province and commit to refreshing responsibly; please save the enjoyment of our cocktails for après sessions AFTER your activities.

    05 Video must be less than a minute and uploaded to both YOUR Instagram feed as well as uploaded to the entry form. Each unique promo code is good for one video upload but there is no limit to the number of videos you can submit.

    Official Rules

04 |  Upload and Enter

Once you have your video, click the button below to fill out your info and upload the video.

Good luck to everyone who entered!

05 | Stay Tuned!

Tune into @thestraitandnarrow every Friday where we’ll showcase the best videos of the week! Submissions close on June 30th and we’ll contact you via email and Instagram on July 9th if you made it to our final four. The top four videos will go head-to-head with our community voting on the winners on instagram, so make sure to tell your friends and family to jump on and vote!

1st Place: $3,000  I  2nd Place: $1,000  I  3rd & 4th Place: $500

Key Dates:

  • June 1st – Submissions open
  • June 30th – Submissions close
  • July 9th – We’ll let you know if you made the final four
  • July 12th to July 15th – Round robin

July 15th – We’ll announce the winners!

If you didn’t make the final four this round, we are running the series again August! Make sure to keep filming your adventures and check back for more chances to win.

06 |  Still have questions?

  • FAQ

    How do I enter?
    Grab your phone or camera and get creative! You can use video content you’ve got sitting on your phone of sweet adventures over the past year or use this as motivation to get out there and capture something new! Video must be 59 seconds or less and you’ll need to upload it to both our site (via our entry form) and to your own personal Instagram feed. When you share to Instagram, be sure to tag us @thestraitandnarrow and use the hashtag #compelledtoexplore

    Who is eligible to enter?
    All entrants must be legal drinking age in their home province. Open to BC and Alberta residents only.

    Can I make changes or edits to my entry?
    Once you’ve entered, no changes are possible. But you can grab a fresh code and enter again!

    How do I delete my entry?
    You can delete your video from your own Instagram feed anytime; it’s your feed after all!

    Can I enter more than once?
    We highly encourage it! Only caveat is that you’ll need to grab a fresh code for each entry since they are one-time use.

    Can I give my code to someone else?
    You can gift your code to an adventure buddy, but remember all codes are one-time use.

    I lost my code! What do I do?
    Hang onto those codes tightly as they are one-time use! We are confident you’ll get thirsty again this month, grab yourself a fresh pack of S&N for a new code. 

    I don’t have Instagram, can I still enter?
    You need to upload your video to Instagram to enter. Don’t have your own Instagram account? Ask a friend to share it on their page on your behalf or create an account to join the community and share the motivation. 

    How will entries be judged?
    Our team will judge videos based on quality, creativity, originality and impact. From there the top four videos will face off in a round robin voting competition on our Instagram stories. Tune in to vote for your favourite!

    I missed the deadline. Can I still enter?
    Hang onto your code and stay tuned to our Instagram feed for potential future opportunities to enter!

    I visited a liquor store and purchased a pack of The Strait and Narrow but didn’t receive a code. What should I do?
    Check to see that you visited one of our participating partners (full list in step 1). If you hit up one of our partners and didn’t receive a code, send an email to [email protected] with a quick note including a photo of your purchase receipt and we will help you out!

    Do I have to mention or show The Strait and Narrow in my video?
    We want to see how you’re out adventuring and our cocktails love to join in. Including us in your video is not a requirement but we sure would love to make an appearance! We are big fans of apres culture and insist on safe adventuring and responsible refreshment.

    Will my video be made public? 
    We will be sharing our favourite videos in a weekly roundup and the top four will be put to a head-to-head vote on Instagram.

    How do I enter without making a purchase?
    Mail us a postcard (preferably of a beautiful place, cute animal, or something funny) and ask us nicely for a code and we will get you set up. You’ll need to include your email address so we can get back to you with that code! Postcards should be sent to: 

    Adventure Series
    The Strait and Narrow
    9891 Seaport Place
    Sidney, BC V8L 4X3

Stay tuned on instagram to see who made the final four. Get ready to vote!

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