The Summer 2025 Ambassador Search IS OFFICIALLY UNDERWAY!
Applications are open from Monday, March 31st to Tuesday, April 22nd at 11:59pm.
WHO YOU ARE
You are a stoked content creator passionate about summer adventures and apres! Whether you’re out mountain biking, climbing, camping, trail running or heading out on the water, you are keen to share your adventures through reels and photos. You follow social media trends, love testing new video transitions, and are a visual storyteller who is constantly thinking of ideas for your next piece of content. You are social, team-spirited, and are the first person to welcome someone to try a new activity because you believe the outdoors is for everyone.
THE ROLE
We are searching for adventurous creators across Alberta and British Columbia to spend four months (May-August) working with us as part-time freelance creative brand ambassadors, creating content for the @thestraitandnarrow page. In exchange for capturing incredible photos and reels to share on our feed, we will provide $1000 monthly and a healthy cocktail budget to share our Pacific Coast Cocktails with your community.
Monthly Deliverables
- 2 Reels
- Image bank: Photo & video clip asset library, edited to match the S&N aesthetic (bright, colourful, portrait orientation lifestyle and product shots).
- Each monthly asset library should feature different locations and should include a mix of product and lifestyle shots.
- Once a month virtual 1.5-hour team meeting/happy hour to chat over the monthly brief, discuss content ideas, share social media insights with other creators and share a laugh and a Pacific Coast Cocktail with the team.
What you get in return
Our ambassador program is a chance to connect with like-minded creatives to help elevate your content creation skills. Our monthly meetings offer a chance to share knowledge, improve skills and gain experience following content briefs for brands. We strive to help our ambassadors reach new audiences and find future brand partnerships once their contracts are over.
Monthly Benefits to You
- You’ll get to be part of our rad little team of creators
- $1000 pay per month
- A $250 Pacific Coast Cocktail budget
- Invites on team adventures in your area (Past trips include: a lodge trip to Eagle Pass, skiing at Revelstoke Mountain Resort and a heli-adventure in Whistler).
- S&N Gear
HOW TO APPLY
We’d like you to demonstrate that you are an effective storyteller who understands social media as a medium for inspiring others to be #compelledtoexplore.
- Create a short reel (30 seconds or less) OR a carousel post showing us the kind of content you would create for The Strait and Narrow.
We want to see that you can create engaging content that tells a story and encourages viewers to take it all in. Show us your personality, storytelling and creative skills and, most importantly, how you can integrate S&N into your adventures. Be sure to tag us @thestraitandnarrow so we can easily review your post.
Examples of application videos we love:
https://www.instagram.com/p/CdtxHCqlwb7/?hl=en
https://www.instagram.com/p/Ck3lqJJpciQ/?hl=en
https://www.instagram.com/p/CyuoxnGrjLp/?hl=en
Examples of carousels we love, they just need to be Strait and Narrow’ified:
https://www.instagram.com/p/DHTnNgBu4YN/
https://www.instagram.com/p/DC15hFKSKbp/
https://www.instagram.com/p/DCzM3ettxWV/ - Complete and submit the form below.
* Note: for us to view your application, you must have a public Instagram page
Tips From Our Team
- Video tips: Camera-quality video is not required. We’re searching for authentic “living the brand” content. Camera quality video is far less important than strong framing skills and visual storytelling. Both cell phone & camera footage are fine by us—we’re looking for fun transitions, fresh ideas and creative shots.
- Carousel tips: This is our first time allowing carousel entries. We are not looking for a highlight reel of your best work. We want to see images that make sense to share together and tell a visual story. You can use text overlays, mix in video clips with your photo slides, anything you’d like to make the post stand out. We will evaluate your application by the image quality, uniqueness and the urge to swipe through the slides.
- Your personal follower count does not determine the grading of your application. If you’re a strong content creator, please apply!
Summer 2025 Ambassador Application
Please complete the form below to complete your application.