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Ambassador Search

The SUMMER 2024 Ambassador Search is NOW OPEN! 

Applications will be accepted April 2 – April 21 at 11:59pm. Scroll down for details instructions on how to apply!


You are a stoked digital content creator with a passion for adventures and a well-deserved apres! ☀️ Whether you’re out mountain biking, canoeing, fishing, hiking, trail running, or enjoying a lake day in the sun, you are keen to share your adventures through reels and photos. You follow social media trends, are a visual storyteller and are constantly thinking of ideas for the next great reel or Instagram story. You are social, team-spirited, and are the first person to welcome someone to try a new activity because you believe the outdoors is for everyone.


We are searching for adventurous creators across Alberta and British Columbia to spend five months working with us as part-time freelance creative brand ambassadors. In exchange for capturing incredible photos and reels to share on our feed, we will provide a monthly stipend and a healthy cocktail budget to share our Pacific Coast Cocktails with your community.  

You will be responsible for showcasing all the ways you are #compelledtoexplore our rugged Canadian backyard. You will seek out opportunities to engage with other adventurers and share your stories, and theirs, via our social feeds. You will represent The Strait and Narrow as a respectful, compassionate, thoughtful, friendly, kind, and sustainably-minded adventurer.

Monthly Deliverables

  • 2 Reels
  • 2 curated Instagram story sets to match your reels. Instructions will be provided during a team ambassador call to show you what we’re after!
  • Image bank (Photo asset library, edited to match the S&N aesthetic (bright, colourful, portrait orientation lifestyle and product shots).
    • There should be a minimum of 12 images, with a goal of providing enough imagery for us to make 4 unique carousel posts. Each monthly asset library should feature different locations and should include a mix of product and lifestyle shots.
  • Once a month 1.5-hour team meeting/happy hour (to chat over the monthly brief, discuss content ideas, share social media insights with other creators and share a laugh and a Pacific Coast Cocktail with the team) 

What you get in return each month

Our ambassador program is a chance to connect with like-minded creatives to help elevate your content creation skills. Our monthly meetings offer a chance to share knowledge, improve skills and gain experience following content briefs for brands online. We strive to help our ambassadors reach new audiences and find future brand partnerships once their contracts are over.

Monthly Benefits to You

  • You’ll get to be part of our rad little team of adventurers!  
  • $1000 pay per month
  • A $250 Pacific Coast Cocktail budget 
  • Invites on team adventures in your area (Past trips include: a lodge trip to Eagle Pass, skiing at Revelstoke Mountain Resort and a heli-adventure in Whistler).
  • S&N Gear  


Demonstrate to us that you are an effective storyteller who understands social media as a medium for inspiring others to be #compelledtoexplore.

  1. Create a short reel (30 seconds or less) showing us the kind of content you would create for The Strait and Narrow.
    We want to see that you can tell a story on social media. Show us your personality or creative skills and, where relevant, how you can integrate S&N into your adventures. Be sure to tag us @thestraitandnarrow so we can easily review your reel.
  2. Tag us in 2-3 story slides to show us your photography.
    Please tag us @thestraitandnarrow in your slides and save the story as a highlight titled “S&N Application” so we can find it after 24 hours.
  3. Complete and submit the form below. 

* Note for us to view your application, you must have a public Instagram page

Tips From Our Team  

  • Video tips: Camera-quality video is not required. We’re on the hunt for authentic “living the brand” content. Both cell phone & camera quality footage is fine by us, we’re looking for storytelling and clips filmed with a creative eye.
  • Want to use our gifs? You can search “Strait and Narrow” on GIPHY in the Instagram app to view our collection of gifs  
  • In addition to your web-submitted application, we will be evaluating your S&N story slides and reel application by the following metrics: creativity, brand alignment, quality, and storytelling.  
  • Your personal follower count does not determine the grading of your application. If you’re a strong content creator, please apply!

Be our Ambassador Summer 2024

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Did you upload your story and post to instagram? make sure to do so to complete your application!!

Thanks for sharing your adventures with us!

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